Do you know about - How to Get Your First professional Gig - And organize Yourselves As a Sought After Band
Live Stock Quotes! Again, for I know. Ready to share new things that are useful. You and your friends.You've just come together as a band and you're ready to gig. But when you coming clubs to play they want to know where you've played in their shop before and what kind of draw you commonly bring. (Draw means how many paying fans commonly come to one of your shows.)
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If you're a new band then your sass would be "we haven't played before so we don't truly know how many paying fans will come." And you know what will happen with that answer. They'll tell you to come back when you have a fan base.
You're thinking, "Yeah, but we're such a great band your customers will love us." The reality is clubs don't have customers, bands have customers. Habitancy go to a certain club to see a certain band. They don't go to the Club X instead of Club Y because of the club; they go there because of the band that will be playing.
When you ask a club to book you, you are request them to spend Their Money in you. It costs them money to open their doors. They have rent to pay, galvanic bills, payroll and the cleanup crew at the end of the night. They buy advertising promoting the bands that will be there because they know it's the bands that are the appeal; not their club. So a club needs to know you have a following in order to book you.
The hardest gig to get is your first gig. And, as a wise businessman once told me when I was envisioning how big my new enterprise could become,"you have to make your first sale before you can consider how you're going to spend the money from it." What this means for you is that you can't think about gig whole 2 until you get gig whole 1 under your belt.
So, here's the hidden to getting the first gig that will make it easier to get whole 2 and whole 3 and so on.
Throw a hidden Party. Of course, you're not going to call it that, but for all intents and purposes, that's what it is.
Create a guest list with your band mates. Write down everybody you know. What's the total number? Let's say you have a four piece band and you each come up with 100 names. That makes your guest list 400 people. Statistics will tell you that only 20%-30% will come. (Hey even though your new band is the most foremost thing in your life, it isn't the most foremost thing in your friends' lives.) 20% of 400 = 80 people.
Determine what you can afford and pick a club that fits your budget. Originate a list of 10 clubs you want to play in. It's more foremost to pack a club that holds 80 Habitancy than it is to achieve your first gig at a well known club that looks empty. Keep this in mind as you Originate the list of clubs you want to check out.
Call each club and ask what it costs to rent their venue. Check weekday rates and weekend rates. A weekend is preferable but perhaps a Thursday night at a high profile club is better than a Saturday night at a less beloved club. When you call the clubs be sure to ask if they have backline (backline is the business word for the gear and equipment that the club has on hand for musicians to use) ready or if you have to bring your own equipment. Also ask if the soundman is included in the quote or if that's additional.
Venue's Website and Advertising. Because you are booking this with them as a hidden party, they will not think to list your gig on their website or in their ads. When you're negotiating to rent the space, ask them to list it just as they would any other gig in the house.
Book your gig at least four-to-six weeks out. Every bone in your communal bodies will want to book your show for this weekend; next weekend at the latest. Don'T Do It! You need to Originate some excitement and buzz nearby it. And you'll have more choice among clubs when you book added out
Become a show promoter! Once you settle which venue you want to rent, and you finalize the rental with the club, the real work begins. Now you go into show promotion mode. Do Not expect all your friends to come just because they said they will. If you do not do these steps, you will not have a victorious show and the impression you'll Originate with the venue is "Mental Note: Never book that band. They can't even get Habitancy to come watch them for free!"
Create a theme. Make posters and flyers, print tickets, post your gig on any and every communal media site you know of. Write a press issue and send it to your local media - radio stations, Tv stations, newspapers. Remember your local college media! Your goal is to Pack The Club. Keep in mind, for every 1 man you expect to show up, you need to put tickets in the hands of 5 people. Not only for those who say they'll come knowing full well they won't but don't want to hurt your feelings but also for Habitancy who plan to come but have last small changes and aren't able to make it.
Create a theme. Many bands will call this a "Cd issue Party" or a "Tour Kick Off." But your theme can be as simple as "Band Name: Live At The Venue Name" or "Band Name Rocks The Venue Name." It's this theme that you want to merge in Every Message. An advertising rule of thumb is that a message needs to be seen at least Seven times for man to remember it. So you need to Originate At Least seven points of experience for each of your 400 friends.
Print Band Stickers. Stickers are one of the least high-priced promotional tools you can spend in. Give one to everybody you know. Make them big adequate to be seen (no 1" x 1" stickers). Just your band name or logo if you have one. Your goal with stickers is plainly to Originate awareness so after man has seen a emblem the name will ring a bell when they see a label or a poster or a flyer or a posting online.
Print tickets. Since this is a hidden party in the eyes of the venue, they will most likely Not have an employee in their label box. You'll want to ask a friend to sit at the front door to get tickets and stamp hands. Even though this is a hidden party for the venue, this is a gig for you. And when was the last time you went to a gig that didn't have tickets - or at least stamp hands at the door? By printing tickets and putting them in people's hands, they'll be more likely to Remember your gig. The tickets should have the Theme, date, time, venue, age (if the club is "21+" or "18+" or "all ages") and price on them. Yes, you should put a price on the tickets - even though you are giving them out for free. That price should be what you expect to charge for time to come gigs. This is how you set the prospect for what Habitancy will be asked to pay to see you play in the future. You can buy blank label stock at Office Max and print them on your own printer at home. Do Not print these tickets on anything other than label stock. You are a expert band. If you want to be taken seriously you have to look legit.
Posters and flyers. Take your lead from the most victorious bands in your market. Visit their MySpace and Facebook. Go to Guitar center and look at the posters hanging on their bulletin board. Are most of them dark? If so, maybe you want to make yours white so it stands out from the rest when you hang it up (yes, once you print your poster you're going to find Every free bulletin board in town and hang it up.) Also, what size are most of the posters? Are the no-name bands hanging 8 1/2 x 11 and the big names in town printing 11 x 17? Is the paper quarterly printer paper or is it heavier stock. What league do you want Habitancy to think you're in? My guess is 11 x 17 and heavier stock. On the other hand flyers are commonly 8 1/2 x 11 printer paper cut in four. For these you might consider buying absorbing colored paper and printing with black ink.
Street Team. It's time to call in best friends, girlfriends, brothers and sisters, moms and dads. You need an army. Ask each one of them to hang up 5 posters. Ask the venue you've rented to hang up your poster alongside all the other bands playing there. (Be sure to tell the venue that your party is open to the public.) You, the band members, have the honor of handing out the fliers. Go to college campuses and hand them out. Go to concerts of similar music when Habitancy are leaving and hand them out. Ask an independent music store if you can set up a table outside their door one Saturday and hand out fliers. This is commonly easier if you are a buyer at their store. (Big stores like Guitar center and Sam Ash commonly don't allow this.) You must put them in people's hands. I know. Every band Hates this. But you must get over that. You'll be doing this for a very long time.
Social Media. MySpace, Facebook, Twitter, Zvents, Craigslist and wherever else you know of. Be sure your gig is posted. On sites like Craigslist, MySpace and Facebook - be sure you're reposting every week or, as you know, the event drops to the bottom and no one will scroll down far adequate to see it. If you're using Twitter, be sure you ask your followers to retweet about your gig. Investigate shows that Habitancy retweet more when they are asked to rather than plainly doing it on their own.
Photography. Now is not the time to ask a friend to take pictures at your first gig. Hire a photographer. Be sure you hire a photographer who has experience shooting live bands. Ask to see samples of their work. The changing stage lights and movement of band members requires a extra photography skill. You want band pictures And you want crowd shots. Your goal, when the night is over, is to post photos that portray you as a expert band that packs a house.
Door count. Whomever you've asked to work the door needs to keep track of how many Habitancy show up. Those with tickets are easy to count. Rip the label stub and save them to count later. But the hand stamp requires a counting system. perhaps one of those silver "clickers" or just good, old fashioned paper and pen.
All of this then gives you the information you need for gig whole 2.
Booking Gig whole 2. You should be on the phone the Monday after your gig with every club that has a capacity the size of the crowd you brought in on your first gig to book gig whole 2. When asked,"Where have you played in this shop before and what kind of draw do you commonly bring?" Your sass will be, "Well we played this past Saturday at Venue Name and we had 80 people" (or any way many your door man tells you.) You should also know that clubs are used to bands lying about their draw, so they will automatically cut anything you say in half. Therefore, you should add to your statement, "So I feel 100% comfortable guaranteeing you that we'll draw at least 50 Habitancy to your club. And we are willing to certify that draw with money."
This is how that works. Let's say the going rate to see a band in your shop is . If you certify 50 people, then you are guaranteeing the venue 0 in label sales. They also expect everybody arrival in will buy two drinks at each. So the venue expects a Minimum of from each man who comes to see your band. Let's say 40 Habitancy show up to Gig #2 and you're guaranteeing 50 people. You owe the venue 0. (The 10 Habitancy you guaranteed x the per man the venue expected.) This might scare you, but this is the way you build a solid credit in your town. Venues like working with bands with this enterprise acumen and approaching venues in this manner will get you more gigs than bands who don't offer guarantees. This also puts a burden on you to get out and do all the promotional things for gig #2 that you did for gig #1. Only this time, Habitancy will be paying at the door rather than having free tickets to get in.
Your band is a start-up business. You must spend in your business. When I opened my first music school I had to spend in renting a building, buying equipment, paying staff and marketing. You are doing the same thing. Your certify to the venue is your rent and your staffing.
Maybe you're thinking, "Yea but we need to make money too." At Gig #2 your chances of being paid to play are pretty slim. However, you might be able to negotiate a percent of the door Over your guarantee. Let's say the split is 50/50 over the guarantee. Let's say you certify 50 Habitancy and 80 Habitancy show up. You would get 50% of the wage generated at the door for 30 people. (80 Habitancy - 50 Habitancy certify = 30 people.) The label is . Split that 50/50, you get .50 x 30 = .00. Even if the club says "no" they'll see you as professionals and respect that. In your conversation ask them what your draw would need to be in order to split the door with you. Then you know what you're working towards.
Check any enterprise book and it will tell you most businesses don't make money in the first year. Your band is a business. It might be a while before you make a profit...or even get paid to play. If you don't believe in yourselves adequate to spend in yourselves, why should the venue?
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